art in the age of awesome.

Kate of For Me, For You had a great post today about gift ideas from AITA that reminded me of this post I’ve had in draft mode for a few weeks. So here it is!

I learned of the company Art in the Age of Mechanical Reproduction and their root beer liquor, Root, from DesignSponge last month. At the the time, I was enjoying the wedding-induced overpurchase of Virgil’s Root beer. I have a fondness for almost all root beers, but Virgil’s is my favorite, because it isn’t super sweet and it is fairly complex, with flavors of wintergreen, herbs, vanilla, and spices.

The descriptions of Root sound similarly promising (“Incredibly unique in flavor, fairly clean on the palate with strong notes of birch, peppery herbaceousness, spices, citrus and vanilla bean,” “Imbued with notes of tobacco, vanilla and allspice,” “truly divine stuff, very much a root beer flavor but much more herbal and grown up,” “Straight up, it smells like birch and vanilla beans suffused with gentle wisps of pipe smoke. An ice cube releases some of the spices, dominated by the allspice.”)

And as if the concept and packaging design wasn’t enough, this little gem of a watercolor animation greets visitors to the website.

Love it. I’ve been contemplating a series of drawings related to adult beverages (with bourbon leading the pack) for a while now. This might be the push to get me to do it.

Aaaand… lucky for everyone who lives in SF, you can just head on down to Cask to pick up a bottle.

One Response to art in the age of awesome.
  1. Orpha Streng
    September 23, 2011 | 1:19 am

    Hello, i think that i saw you visited my web site so i came to “return the favor”.I am trying to find things to improve my site!I suppose its ok to use a few of your ideas!!

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